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Are you ready to transition from concept to market-ready?
You only get a few shots at building your life’s work.
Don't waste your valuable time and money.
Learn my tips, tricks and hacks.
Websites that make your brand stronger and get you closer to your goals
The objective is to reduce the amount of risk associated with your business idea and learn more. It's not a straight line validating. Think if it as a series and zig zags to gather supporting evidence to validate your riskiest assumptions.
Startup success isn't just dreaming up ideas but as much as discovering and rapidly discarding the wrong ones. You start with an idea and that idea is mostly wrong and then you adapt that idea and keep refining it and engage on a recursive improvement and iterating in a loop until you de-risk the proposition and find signals of a viable business.
You only get a few shots at building your life’s work
You only get a few shots at building your life’s work
The art of turning nothing into something is humbling and fought experience that is challenging to quantify wether it's worth embarking on during the early discovery and ideation phase. Yet, it can be one of the most rewarding experiences.
I've obsessed over product validation. The art and science of finding the answers to our riskiest assumptions and ultimately de-risking the probability we build something no one wants or needs.
I've read hundreds if not thousands of articles, listened and watched months worth of content, attended talks, paid for courses and yet I haven’t found a digestible, practical guide.
I've witnessed countless creators and founders making the same mistakes time and time again and it's frustrating as it can be avoided through education.
For the last 8 years i've been a product manager for a startup studio, incubating software startups and helping founders de-risk their conceptual ideas and helping them build the technology. I’ve worked for bootstrapped and venture backed startups including a Y Combinator startup. I’ve built my own digital products and businesses, two of which have been acquired. I've also had countless fail.
I’m not saying this to flex, but to convey my experience and understanding of the validation process.
I’ve been planning this site for years and i’m finally ready to bring it to life and begin my mission to educating as many founders and creators as possible using my distilled personal experience and learnings from successes and failures of creators, founders and their products.
This site will contain my compiled learning, hacks, tips and first hand examples all distilled into one place. But I won't lie to you. This isn't a silver bullet. You don't complete the course and forget about the learnings. In software, there’s no finish line. There’s always more to build and validate, therefore this course won't just get you from 0-1 but 1+.
It will teach you how to be more product minded with the aim to save you time and money and discover clear signals to inform your next move.
Let's get started!
Validation Co helps you reduce the amount of wasted:
accelerating you from concept to market-ready
The validation toolkit
The complete step-to-step product validation black book packaged into a straightforward guide in the form of an e-book.
A highly curated list of software tools covering a wide variety of categories to assist you with brining your idea to life.
Get access to a curated library of supplementary content to dive deeper into product validation concepts.
A directory of free templates to download to help test assumptions, gain valuable feedback, and get product validation prior to launch.
Bit sized video tutorials covering all core elements of the validation process, including access to recorded lectures.
Access to discounted product validation consultancy by the hour via video calls.
Who's this for?
Early supporters pricing
Personal Access
Team Access
The Product
Validators Guide
This guide is almost a decades worth of learnings from building and validating software products. It's the guide I wish existed.
The startup graveyard is littered with people who thought they could skip product validation, this playbooks aims to help you get quick and clear signals using modern techniques so you can confidently decide whether to proceed with your idea or explore alternative paths.
Chapter outline coming soon...
Follow my progress
All paying members will receive regular updates. Check out my proposed roadmap and approximate delivery dates.
Frequently asked questions
The Product Validators guide will launch in 2024 and will be providing email updates. Between now and launch I will be launching a bunch of free tools and content for all subscribers. Join the waitlist for first access or pre-order The Product Validators guide.
Absolutely. If you don't find value you can get a full refund straight away.
The guide will initially available via a PDF and Notion doc. In the future I will be looking to launch a series of video tutorials. Additionally, a number of templates are also provided.
It's entirely up to you. I've built it in a modular fashion so each module can be consumed as and when you require it. In all honestly, the process will never end and I would expect you to refer back to it throughout the lifecycle of your product.
"We've improved our brand's look and conversations with VC's are much better."
You'd be doing yourself a disservice not working with them.
